Volvo Car India is making bold moves in the electric vehicle (EV) market, defying industry trends by holding prices steady for its XC40 Recharge and C40 Recharge models, while making a calculated 2% increase on its internal combustion engine (ICE) vehicles. This strategic decision sends a clear message: Volvo is serious about accelerating India’s shift towards sustainable mobility.
Fueling EV Dreams:
For EV enthusiasts, this is a golden opportunity. With soaring input costs and fluctuating foreign exchange rates plaguing the auto industry, Volvo’s price freeze on its EVs comes as a refreshing surprise. The XC40 Recharge remains at ₹57,90,000 and the C40 Recharge stays at ₹62,95,000, making them even more tempting propositions in the premium EV segment.
Volvo Car India Price List.
|
MODEL NAME |
EX-Showroom Price (MY24) |
|
XC60 B5 Mild Hybrid |
Rs. 68,90,000 |
|
S90 B5 Mild Hybrid |
Rs. 68,25,000 |
|
XC90 B5 Mild Hybrid |
Rs. 1,00,89,000 |
|
XC40 Recharge E80 (Unchanged) |
Rs. 57,90,000 |
|
C40 Recharge E80 (Unchanged) |
Rs. 62,95,000 |
Mr. Jyoti Malhotra, Managing Director, Volvo Car India, aptly summarized the sentiment: “We are focused on sustainable luxury e-mobility and have committed that we will be an all-electric company by 2030. We encourage the adoption of EVs and as part of this endeavour have decided that as of now we will hold the prices of our EVs despite rising forex and input costs.”
A Vote of Confidence in EVs:
The decision highlights Volvo’s unwavering commitment to its ambitious electrification goals. This bold move signifies confidence in the growing EV market and a firm belief in the future of zero-emission mobility in India.
EV Success Story Takes Root:
The strategy seems to be working. Volvo’s EV push has garnered a resounding response in India. With 580 units of XC40 Recharge sold to date and 180 units of C40 Recharge delivered within a short span of its launch, the Swedish automaker is clearly resonating with environmentally conscious consumers.
Future Steps on the Electric Highway:
Volvo is committed to keeping the momentum going. Mr. Malhotra confirmed their pledge to launch one new EV model every year, further propelling India’s EV revolution. Additionally, the direct online sales model for both XC40 Recharge and C40 Recharge, with a refundable deposit of ₹1 lakh, streamlines the purchase process and fosters greater accessibility.
The Road Ahead:
While acknowledging the possibility of future price revisions for EVs due to “industry dynamics,” Volvo’s current stance is a clear win for both the company and the environment. By making EVs more attractive and accessible, Volvo is not just selling cars, they are paving the way for a cleaner and greener future for India. This strategically bold move positions Volvo as a leader in the Indian EV landscape, ready to navigate the road ahead with a powerful charge.
