Indiaโs renowned electric vehicle manufacturer, Tata Motors, has announced substantial price reductions for both the Tiago EV and Nexon EV models. The Tiago EV sees a markdown of Rs 70,000, now starting at an ex-showroom price of Rs 7.99 lakh, while the Nexon EV receives an impressive cut of up to Rs 1.2 lakh. Consequently, the electric SUVโs price now begins at Rs 14.49 lakh for the medium-range variant and Rs 16.99 lakh for the top-of-the-line Long Range variant.
Price Adjustment Impact on Tata EV Lineup
Tata Motors has revamped its EV lineup, introducing notable changes to the pricing and variant offerings for the Nexon EV. While three new variants have been introduced, a total of ten trims have been discontinued, reflecting the brandโs strategic realignment in the electric vehicle segment.
| Variant | New Ex-showroom Price (Lakhs) | Difference (Lakhs) | Percentage Change |
|---|---|---|---|
| Creative Plus MR | 14.49 | -0.25 | -1.70% |
| Fearless MR | 15.99 | -0.20 | -1.23% |
| Fearless Plus MR | 16.49 | -0.20 | -1.19% |
| Fearless Plus S MR | 16.99 | -0.20 | -1.17% |
| Empowered MR | 17.49 | -0.35 | -1.95% |
| Fearless LR | 16.99 | -1.20 | -6.51% |
| Fearless Plus LR | 17.49 | -1.20 | -6.51% |
| Fearless Plus S LR | 17.99 | -1.20 | -6.20% |
| Empowered Plus LR | 19.29 | -0.70 | -3.56% |
Enhanced Value Proposition for Electric Mobility
The Tata Tiago EV, launched in September 2022, offers four distinct trims: XE, XT, XZ+, and XZ+ Tech Lux. These variants cater to diverse customer preferences and are equipped with two lithium-ion battery pack options, delivering an optimal blend of performance and efficiency.
Nexon EV: Driving Towards Sustainability
Tataโs Nexon EV, available in Medium Range (MR) and Long Range (LR) variants, embodies the brandโs commitment to sustainable mobility solutions. With a robust powertrain and impressive range capabilities, the Nexon EV sets a new benchmark in the electric SUV segment, offering customers an eco-friendly yet dynamic driving experience.
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Embracing Technological Advancements
Both the Tiago EV and Nexon EV incorporate advanced charging capabilities, enabling swift and convenient replenishment of battery reserves. With fast-charging options available, Tata EV owners can enjoy enhanced flexibility and reduced downtime, further enhancing the appeal of electric mobility.
Promoting Accessibility and Affordability
By reducing the prices of its EV models, Tata Motors aims to make electric vehicles more accessible to a broader spectrum of consumers. This move aligns with the companyโs vision of fostering widespread adoption of sustainable transportation solutions, contributing to a greener and cleaner future.
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Empowering Consumers with Choice
With the revised pricing structure and variant lineup, Tata Motors empowers consumers with a wider array of choices, catering to diverse preferences and requirements. Whether opting for the compact and agile Tiago EV or the spacious and versatile Nexon EV, customers can now enjoy compelling value propositions and competitive pricing.
A Shift Towards Sustainable Mobility
Tata Motorsโ decision to slash prices and revamp its EV lineup underscores the companyโs commitment to sustainable mobility and customer-centric innovation. As electric vehicles continue to gain traction in the Indian market, Tataโs strategic initiatives position the brand as a frontrunner in shaping the future of mobility.
By offering compelling products with enhanced affordability and performance, Tata Motors aims to accelerate the adoption of electric vehicles, driving positive change and ushering in a new era of sustainable transportation in India.