In a remarkable achievement, Kia’s Seltos has crossed the 100,000 bookings mark since its launch in July 2023. The SUV, known for its sleek design and advanced features, has been a favorite among Indian consumers, with an average of 13,500 bookings per month.
A Shift Towards Premium Features
One of the key highlights of the Seltos’ success is the overwhelming preference for top variants, with 80% of buyers opting for HTK+ models and above. Additionally, the demand for variants equipped with Advanced Driver Assistance Systems (ADAS) reflects a growing awareness of safety features among customers.
- 80% of buyers opt for top variants (HTK+ onwards), while over 40% choose ADAS variants
- India’s fondness for sunroofs persists, with over 80% of buyers selecting variants featuring a panoramic roof.
Continued Affinity for Sunroofs
Despite the evolving automotive landscape, Indian consumers’ fondness for sunroofs remains unchanged, with over 80% of Seltos buyers choosing variants featuring panoramic roofs. This trend underscores the importance of premium amenities in the SUV segment.
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Balanced Fuel Preferences
The booking data also reveals a balanced preference between petrol and diesel variants, with a healthy ratio of 58:42. This indicates that Kia has successfully catered to diverse customer needs by offering a range of fuel options to suit different preferences.
Celebrating Market Success
Mr. Myung-sik Sohn, Chief Sales & Business Officer at Kia India, expressed his excitement over the Seltos’ market success. He attributed the SUV’s popularity to its smart design and customer-centric features, reaffirming Kia’s commitment to delivering exceptional vehicles to the Indian market.
Setting New Standards
Since its launch, the New Seltos has redefined the SUV segment in India, setting new benchmarks for performance, safety, and technology. With a refreshed design and an array of advanced features, the Seltos continues to inspire consumers and consolidate Kia’s position as a leader in the mid-SUV segment.
As part of its commitment to innovation, Kia India has invested in state-of-the-art manufacturing facilities and introduced cutting-edge technologies in its vehicles. With a focus on delivering meaningful experiences to customers, Kia aims to inspire consumers to be more and do more on the road.
The success of the Kia Seltos in the Indian market is a testament to Kia’s dedication to delivering high-quality vehicles that meet the evolving needs of consumers. As the SUV continues to garner praise and accolades, Kia remains focused on driving innovation and setting new standards in the automotive industry.
Kia India, since its inception in 2017, has been committed to offering innovative products and services to Indian consumers. With a diverse portfolio of vehicles and a widespread network of touchpoints across the country, Kia India aims to provide customers with memorable experiences and inspire them to embark on new journeys.