In an exciting move, Maruti Suzuki India Limited (MSIL) has introduced ‘ROCK N ROAD SUV Experiences,’ an innovative and experiential platform aimed at redefining the SUV ownership journey. This initiative, launched on January 23rd, 2024, showcases a range of competitive and immersive drive events, designed to elevate the Maruti Suzuki SUV ownership experience to new heights.
Revolutionizing SUV Ownership
As an extension of Maruti Suzuki’s commitment to delivering unforgettable experiences, ‘ROCK N ROAD SUV Experiences’ is poised to cater to the evolving aspirations of SUV enthusiasts. Moving beyond mere functionality, this program is set to offer multiple opportunities for customers to establish a profound connection with their vehicles, transcending the ordinary and injecting the spirit of adventure into every drive.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed, “With the ‘ROCK N ROAD SUV Experiences,’ we aim to unlock new dimensions in SUV ownership by offering our customers engaging and exhilarating experiences. These unique experiences are a celebration of the passionate community of Maruti Suzuki SUV drivers and their love for exploration and adventure.”
The C.O.R.E. Philosophy
The ‘ROCK N ROAD SUV Experiences’ program is built upon the C.O.R.E. philosophy, focusing on making Maruti Suzuki SUV owners Conquer Terrains, Open Mindsets, Realize Passions, and Embark on Adventures that elevate the spirit of exploration. This groundbreaking initiative encompasses two distinctive formats, each catering to the diverse preferences of SUV enthusiasts.
1. ‘ROCK N’ ROAD Expeditions’ and ‘ROCK N’ ROAD Weekenders’
The first format includes experiential drives labeled as ‘ROCK N’ ROAD Expeditions’ and ‘ROCK N’ ROAD Weekenders.’ These drives are curated as both short and long expeditions, allowing MSIL SUV owners to book and participate. Crafted with the customer experience at the forefront, these drives promise to redefine journeys, creating lasting memories for the participants.
2. ‘ROCK N’ ROAD 4X4 Masters’ Offroad Championship
The second format introduces a first-of-its-kind Offroad Championship, ‘ROCK N’ ROAD 4X4 Masters,’ aimed at recognizing off-roading talent across the country. Led by Jimny, this championship will unfold in two phases – qualifiers organized across 8 cities and a grand finale. It provides off-roading enthusiasts and experts a platform to showcase their skills against competitors from all corners of India.
Inaugural Expedition: ‘ROCK N’ ROAD Expeditions’
The inaugural ‘ROCK N’ ROAD SUV Experiences’ drive, titled ‘ROCK N’ ROAD Expeditions,’ commenced with a flag-off from Chandigarh by Mr. Shashank Srivastava. The expedition features a convoy of 14 Maruti Suzuki Jimny SUVs embarking on a mesmerizing journey through scenic mountains, covering 539km in 6 days. The route takes them through Spiti Valley, exploring the hidden corners of the Himalayan wilderness, and uncovering uncharted landscapes adorned with emerald rivers, azure skies, and pristine white snow covers.
In conclusion, ‘ROCK N ROAD SUV Experiences’ marks a significant leap in Maruti Suzuki’s commitment to delivering unparalleled adventures for SUV enthusiasts. By offering diverse and engaging experiences, the program sets the stage for a new era in SUV ownership, where every drive becomes an exhilarating and unforgettable journey.
The website for MARUTI SUZUKI ROCK N ROAD is now live at www.MarutiSuzukiRockNRoad.com
