Key Highlights:
- Kia India surpasses sales milestone, selling over 400,000 connected cars.
- Connected car variants contribute more than 44% to Kia India’s overall domestic dispatches.
- Seltos leads connected car sales, with 65% contribution and 57% of all Seltos units equipped with connected car features.
- Carens and Sonet also witness significant adoption of connected car variants.
- Popular features include Hinglish Commands, Remote Window Control, Remote Engine and AC Start, and Valet Mode.
Kia India, known for its innovation in tech-driven mobility, has reached a significant milestone with the sale of over 400,000 connected cars. The adoption of connected car variants has surged, constituting more than 44% of Kia India’s total domestic sales. This achievement underscores Kia’s commitment to pioneering advanced technology in the automotive industry, with their connected car variants growing at an impressive rate of 30.9% CAGR.
Kia India Connected Car Sales Breakdown
- The Seltos leads Kia’s connected car sales, contributing 65% to the total, with 57% of all Seltos units sold being equipped with connected car features.
- The Carens follows suit, with 31% of its customers opting for connected car variants.
- Despite being available in only 7 variants of the Sonet, telematics features account for a significant 21% of total Sonet sales.
Popular Features Loved by Customers
- Hinglish Commands: Users can control car features using Hinglish commands like “Sunroof Kholo” for added convenience.
- Remote Window Control: Allows users to operate car windows remotely.
- Remote Engine and AC Start: Keeps the car ready with cooled/heated settings for immediate use.
- Valet Mode: Restricts access to the AVNT system, ensuring privacy.
Mr. Myung-sik Sohn, Chief Sales and Business Officer at Kia India, commented, “Our brand is distinguished in the market for its design and technology superiority. In today’s hyper-connected world, customers demand cars seamlessly integrated with their lifestyle. We’ll continue to introduce more connected car features to offer a safer, more connected, and enjoyable driving experience.”
Kia India initiated its journey in April 2017 with the signing of a memorandum of understanding (MOU) with the State Government of Andhra Pradesh to establish a manufacturing facility in Anantapur District. Since then, Kia India has produced over 1.16 million vehicles, including popular models like the Seltos, Carnival, Sonet, Carens, and EV6. With an annual production capacity of 300,000 units, Kia India has become a prominent player in the Indian automotive market. The brand’s commitment to innovation and customer-centric approach is evident in its widespread network of 522 touchpoints across 236 cities, reinforcing its position as a leader in the connected car segment.