2024 MG Astor: Killer Pricing and Features Redefine the Compact SUV Game

2024 MG Astor: In a bold move, MG Motor India has launched the 2024 MG Astor, setting a new standard in the highly competitive compact SUV segment. Boasting not just a refreshed look but a host of added features and enticing pricing, the Astor aims to outshine its rivals and carve its niche in the market.

2024 MG Astor: Redefining Affordability

Starting at just Rs. 9.98 lakh (ex-showroom), the Astor undercuts EVERY single contender, including the Citroen C3 Aircross and even its own previous starting price. This aggressive pricing grabs attention instantly, but it’s the feature upgrades that truly solidify the Astor’s dominance. This move not only positions the Astor competitively against upcoming models like the Hyundai Creta facelift, Kia Seltos, Volkswagen Taigun, Skoda Kushaq, Maruti Suzuki Grand Vitara, Toyota Hyryder, Honda Elevate, and Citroen C3 Aircross but also marks a significant undercutting of its previous pricing, making it more accessible to a broader audience.

A Trim for Every Taste

MG Motor India introduces a revamped trim lineup for the 2024 Astor, featuring the Sprint, Shine, Select, Sharp Pro, and Savvy Pro variants. With the base Sprint trim equipped with a 1.5L NA petrol engine starting at Rs. 9.98 lakh, the Astor not only competes but triumphs over its rivals, including the Citroen C3 Aircross. This strategic pricing extends across the entire range, proving that MG is keen on delivering unparalleled value to its customers.

Feature Packed and Future-Ready

One of the standout features of the 2024 Astor is its impressive array of added features. From a wireless charging pad and ventilated front seats to wireless Android Auto and Apple CarPlay, auto-dimming IRVM, and more, MG has addressed customer and media feedback with precision. Even the entry-level Sprint trim boasts a comprehensive set of features, including LED headlights, dual-tone interior theme, leather-wrapped steering, and a 10.1-inch infotainment screen.

• Wireless charging pad: Conveniently power your phone on the go.
• Ventilated front seats: Beat the Indian heat with added comfort.
• Wireless Android Auto & Apple CarPlay: Ditch the cables for seamless connectivity.
• Auto-dimming IRVM: Reduce glare and improve nighttime driving.

Even the base Sprint trim is a feature powerhouse:

• LED headlights & DRLs: Enhance visibility and style.
• Dual-tone interior theme: Add a touch of personality.
• Soft-touch plastics & leather-wrapped steering: Premium feel throughout.
• 10.1-inch infotainment screen: Stay entertained and informed.
• Auto AC: Cruise in comfort.

Feature upgrades across trims:

• Ventilated seats & auto-dimming IRVM: Exclusively for Sharp Pro & Savvy Pro trims.
• Wireless smartphone connectivity & panoramic sunroof: Available from Select trim onwards.
• i-Smart 2.0 connected tech: Stay connected and informed with MG’s advanced technology suite.

Elevating the Driving Experience

The 2024 MG Astor continues to offer a choice between two robust powertrains: the 1.5L NA petrol engine generating 110 PS of power and 144 Nm of torque, available with either a 5-speed MT or a CVT, and the 1.3L turbo petrol engine delivering 140 PS of power and 220 Nm of torque, paired with a 6-speed torque converter automatic. This ensures that drivers can select the powertrain that aligns with their preferences and driving style.

Powertrain options remain unchanged:

• 1.5L NA petrol: 110 PS/144 Nm, with 5-speed MT or CVT.
• 1.3L turbo petrol: 140 PS/220 Nm, with 6-speed AT.

Aesthetics and Customization

The Astor isn’t just about performance; it’s a statement of style. With a range of color options, including Dual Tone White and Black, Havana Grey, Aurora Silver, Glaze Red, Candy White, and Starry Black, and interior trim choices like Dual Tone Iconic Ivory, Tuxedo Black, and Dual Tone Sangria Red, MG offers customers the opportunity to personalize their driving experience.

Colour palette:

• Dual Tone White & Black, Havana Grey, Aurora Silver, Glaze Red, Candy White, Starry Black.

Interior trim options:

• Dual Tone Iconic Ivory, Tuxedo Black, Dual Tone Sangria Red.

Commitment to Excellence

Gaurav Gupta, Deputy Managing Director of MG Motor India, expressed the brand’s commitment to customer satisfaction, stating, “We are committed to meeting our customers’ expectations with products that showcase the latest in automobile technology. Keeping to this promise and as a brand celebrating its centenary this year, the Astor 2024 line-up offers a combination of features, design, and great value propositions which delight car buyers.”

In conclusion, the 2024 MG Astor emerges as a game-changer in the compact SUV market, delivering a winning combination of affordability, features, and style. As MG continues to innovate and meet the evolving needs of its customers, the Astor stands as a testament to the brand’s commitment to excellence and customer satisfaction.

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